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New Era

New Era Mineral Cell Salts are prepared using the traditional 90 year old method of finely grinding mineral ingredients to tiny particles, a process known as trituration. This material is used to produce the unique ‘FastMelt’, dissolve on or under the tongue tablets, for which New Era is famous. Cell Salt nutrients are more rapidly absorbed into the blood stream than any ordinary tablet can achieve when chewed, swallowed or taken with a drink

There are 12 Single Mineral Cell Salts and 18 Combination Mineral Cell salt formulations in the range, all with distinct benefits. Each includes a micro amount of the essential nutrient biotin to support their absorption and effectiveness. It also contributes to the health maintenance of normal, skin and hair and the normal function of the nervous system, mucous membranes and metabolism.

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In the late 19th century Dr.Wilhelm Schussler established his theory that 12 mineral cell salts were essential for good health. He thought that deficiencies, or an imbalance in one or more of these salts at the cellular level, were related to ill health. Using his knowledge of homoeopathy, Schussler developed tablets containing micro doses of these cell, or tissue salts, to correct these imbalances. These tablets were to be dissolved under the tongue and represented an early form of modern nutritional supplementation. Schussler took his Cell Salt system to the USA

where it was commercially produced by a company called Luyties. The New Era Treatment Co of London, (later to become New Era Laboratories Ltd.) introduced Luyties’ “Elasto”, for tired and aching legs (Combination P) to the UK in 1923 and the full range of 12 Single Mineral Cell salts was successfully launched in 1927. These were later followed with the range of Combination Salts designed to treat specific minor ailments. Consumers liked being able to self-select the product they needed and so Combinations H for Hayfever, Q for Catarrh and B for Nerves became among the most popular products in the UK health trade.

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